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Published on:

10th Jun 2019

Influential v Popular

Does listening to The Grateful Dead make you yearn to meet your maker, or do you acknowledge the seminality of their music? Is the term ‘influential’ overused nowadays? Image: Warner Bros. Records via Wikimedia Things mentioned in this podcast - Article analysing influence in pop music https://qz.com/quartzy/1133090/the-most-influential-pop-music-artists-of-all-time-according-to-social-network-analysis/ - Stanford School of Business on social media influencers https://www.gsb.stanford.edu/insights/are-influencers-overrated - Article analysing survey data about why people follow influencers http://www.olapic.com/resources/consumers-follow-listen-trust-influencers_article/ - Federal Trade Commission reminding ‘influencers’ to disclose sponsorship https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose For more Cognitive Engineering episodes find us on iTunes, Google Play or wherever you get your podcasts, or add this RSS feed to your preferred player: feeds.soundcloud.com/users/soundcloud:users:219479129/sounds.rss
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About the Podcast

Cognitive Engineering
Welcome to the Cognitive Engineering podcast.
Welcome to the Cognitive Engineering podcast. Occasionally coherent musings of Aleph Insights. We hope you like listening to them as much as we like recording them...

About your host

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Fraser McGruer